Conferences How’s Your Pre-show Marketing Campaign Shaping Up? Angie RidgewayAugust 10, 2017You have a few months before you really need to start thinking about pre-show marketing, right? Not likely! When registration opens, Catersource...
Business & Operations 4 Simple Ways to Focus on the Voice of the Customer Angie RidgewayJuly 11, 2017We are all aware that retaining customers is key to any growth strategy. We’ve seen the facts and figures to support the sentiment… ”It is...
Business & Operations Understanding Your Customer Through Persona Mapping Angie RidgewayJune 06, 2017How can you, as an exhibitor, optimize your company’s various touch points on the showfloor? Actually—how can you leave a lasting impression that...
