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Trend Alert: Bold and Vibrant Hues

Goodbye pastels, sayonara moody tones, and hello vibrancy! 2020 is most certainly a year of going big and bold with color palettes and we could not be more excited. We have seen a bit of this popping up in certain themes in recent years (think tropical and festival-inspired celebrations), but this year, bright colors are transcending themes and owning the bold and vibrant trend.

That means it is time to usher in shades like sky blue, sunny yellow, hot pink, and bold red, while seeing the exit of softer tones like blush and lilac.

We all know that the Pantone Color of the Year typically has an impact on the trends of the year and this year’s, Classic Blue, is sure to shine this year — and you will see that several of the experts below tend to agree.

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Let’s hear what else the experts have to say about the color trends we can expect to see in 2020 as client aesthetics lead the way.

Photo courtesy Stephanie Yonce Photography – www.stephanieyoncephotography.com

Heather Rouffe, Sales Director and Partner at Atlas Event Rental:

“Different hues of blue will be big. We also see the ever-popular whites and ivory for a classic, sophisticated look staying a top trend. Metallics will be popular as well, with a slight shift away from gold and rose gold to copper. Mint and citron are gaining popularity too. These colors are great paired with tropical linens or even as the linen itself if you are looking for statement pieces.”

Grania O’Brien, Creative Director at Ink & Paper:

“We’ll see three colour combinations reigning supreme: earthy pink and mustard tones; deep azure blues paired with electric blue and glacier shades; mint and white with a modern twist.”

Tara Fay, owner of Tara Fay Events:

“I do see more navy and blue being incorporated as well as all the other jewel colours. This gives huge flexibility to the floral palette and brings the destination to the fore.”

Jennifer Charles, Co-Founder and Chief Creative Officer of Something Fabulous:

“2020 will bring a resurgence of the use of color, so the classic black and white color palette and muted tones will take a back seat, and we will see pops of bright colors and even neon.”

Photo courtesy Mike B Photography – www.mikebphotography.com

Katie Covington, Editorial Director at Paperless Post:

“We predict a move away from overtly feminine color palettes, and we think we’ll see pops of bright and saturated colors and subtle nature-inspired palettes in 2020. We predict sophisticated color combinations, like those in our collaboration with Lisa Hedge of Venamour, who uses pairings like carnation pink and brick, lilac and terracotta, and tonal sage and forest green.”

Ranu Coleman, CMO of Azazie:

“Sapphire and navy blue are definitely going to be the hues of the year. It’s bold and traditional at the same time. The modern bridesmaids are opting for a minimalist look that can go from bridal party dress code to ready-to-wear-anytime with lots of satin and silk.”

Leading industry event producer, Brit Bertino:

“As most of us pros called out the gem tones and royal colors for the last wedding trend report, I think we will start seeing a heavier emphasis of colors in those tones such as a variety of blush and burgundy trends, navy blue, gold, and for winter weddings, forest green and gold.”

Photo courtesy Jenny DeMarco Photography – www.jennydemarco.com

Tyler Speier, owner of Tyler Speier Events

“While I love a classic neutral palette (and these will always be timeless and popular), I think we are going to see much more vibrant color palettes at weddings. Couples are bringing in lots of colors into their florals, from rainbow palettes to sunset palettes — the more color, the better!”

There is one thing that is clear for 2020: the brighter, the better. Fortunately, color palettes are simple to customize by theme or client preference, so it’s a great place to get creative. There are countless areas to incorporate some bold hues: floral arrangements, bridesmaid dresses, menswear, linens, desserts, signage, stationery, and so much more.

Check out the full International Wedding Trend Report to see more globally trending hues for 2020.

Kylie Carlson

Founder / CEO, The Wedding and Event Institute

Kylie Carlson is the CEO of the International Academy of Wedding and Event Planning. With six locations globally, the academy boasts an internationally recognized accreditation program that brings professional training to wedding planners, designers and stylists.