With more than 20 years in wedding & event related sales and marketing, Alan Berg has been called "North America's Leading Expert on the Business of Weddings & Events". He's uniquely qualified to help caterers achieve success in this most important sector of the business. As a highly regarded industry expert in all aspects of marketing, his knowledge and expertise can help practically any caterer move to the next level. As the author of the popular books "If your website was an employee, would you fire it?" and “Your Attitude for Success” (both in their 2nd editions) and the mini-book “Don’t Paint The House”.
Weddings represent the single largest revenue opportunity for full service caterers. Alan’s insider knowledge of this sector, as well as his strategic understanding of sales, marketing and social networking is unsurpassed. He is available for consulting, speaking, sales training and coaching engagements. After publishing two wedding magazines, Alan spent 11 years at The Knot, a leading lifestage media company, most of them as Vice President, overseeing the sales, education and training of the local sales team and local wedding pros around the country. He now serves as a Contributing Education Guru to WeddingWire, the leading wedding technology company.