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Viva Magenta: Pantone Calls for a Colorful 2023

‘Tis the season…for Pantone’s much-anticipated Color of the Year announcement! This year, the color authorities have selected Viva Magenta—a vibrant hue that straddles the line between pink and red—to represent a collective renewal and reset in 2023 after several difficult years.

Event by Mango Muse Events | Photo courtesy Chrisman Studios

Coming off the heels of soft and delicate Very Peri, the Pantone Color Institute notes that Viva Magenta is “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”

And with the worst of the pandemic behind us, strength is exactly what’s in store for the new year. The industry survived the shutdowns and the subsequent wedding boom, leaving many event pros feeling emboldened and resilient (as they should!). Love it or hate it, we can all get on board for the inspiration behind Viva Magenta.

“Viva Magenta reflects the energy and excitement of couples eager to return to the world and make a statement,” confirms Emma Charlotte Young of Destination Brides. “It represents passion and expression with a touch of drama. It breathes optimism for the future—and who doesn’t want that on their wedding day?”

So how will Viva Magenta fit into weddings and events in 2023? Head over to Special Events to get a pulse on the industry and how the experts see this bold shade showing up next year.

Viva Magenta

Photo courtesy Amy Sims Photography

Event by Bella Notte | Photo courtesy Lisa Boggs Photo

Event by Bella Notte | Photo courtesy Lisa Boggs Photo

Event by Bella Notte | Photo courtesy Lisa Boggs Photo

Photo courtesy Flora Bloom Photography

Photo courtesy Hellen Oliveira

Photo courtesy Kelly Hornberger Photography

Photo courtesy Kiernan Michelle Photography

Photo courtesy Meredith Ryncarz Photography


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