If you find yourself spread thin while still struggling to reach the right people, it may be time to focus on your very own wedding niche.
What’s a niche, you ask? Essentially, it’s your specialty—any area of your industry that best suits your talents and personality. Take a look at what you’re especially good at, as well as what you love the most about your job. This unique aspect is often where you’ll find your niche.
So, why is a niche so important to your brand?
Benefits of a niche
Finding a niche allows you to attract your ideal audience, as it narrows down and focuses your marketing efforts to those clients that you specifically want to work with. On the same note, it cuts back on competition, as you become one of few rather than one of many. You don’t have to worry about turning away other business—instead, you’ll be bringing in even more of the right business that aligns with your brand.
Types of niches
You may find your niche anywhere, depending on what your interests and passions are. Your niche can be either specific or broad—there are no rules! It
If you have an affinity for all things luxury, you very may well find yourself thriving as a high fashion, luxury event specialist. On the other hand, if you’re all about going green, you may find your niche with eco-friendly clients that are looking for that environmentally conscious touch. It’s entirely up to you! Just remember- it’s important to consider the long-term sustainability when fine-tuning your expertise.
How to define your niche
Ask yourself: What do you do best? What do you enjoy the most? What type of client do you like to work with? What is the most profitable route? Can it evolve over time?
The answers to these questions will help you really define your niche and know exactly who to target and how to reach them. Once you do find your sweet spot, you’ll feel a wave of relief as you realize that was where you were meant to be all along.
As you build your business into a niche-focused brand, be prepared to feel confident as you own your specialty and work with like-minded individuals who share your visions and values.
Developing your niche is just the first step to define your expertise. Next month, we’ll discuss ways you can project your expertise to your target audience.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.