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Tech Overhaul: The Newest Additions You Need for This Year in Business

As we draw up our business roadmaps for 2021, there’s no better time to think about leveling up your technology to better serve your company and your clients. With all that happened in 2020, businesses and consumers alike have become accustomed to digital solutions to make life a bit easier. From video conferencing to remote leadership, there’s no doubt that 2020 was a year for tech.

Most of us headed into the new year with as much hope as we had leftover baggage from a year wrought with hardships. We can now see the light on the other side and it’s time to double down on our efforts to revamp our businesses and revitalize our industry as a whole.

Building tech into your workflows has the dual benefit of simplifying your internal operations (less work for you!) and enhancing the client experience (less work for them!). Ultimately, it’s a win-win situation for everyone involved.

If you’re ready to try something new, consider one of these useful apps to save you time and energy without sacrificing quality.


Calling all spreadsheet lovers! Airtable is revolutionizing the organization game with its program that is virtually an amped-up version of Excel. The beauty of Airtable is in its collaborative features, as you can work seamlessly with other team members and assign entries for them to address. Since it runs off of a simple spreadsheet format, you can do nearly anything with Airtable—from building a robust social media strategy to storing client details for quick recall.


Social media analytics are vital to learning what resonates best with your audience, but quantitative metrics can seem overwhelming to some right-brained folks who prefer creativity to analysis. If that sounds like you, SocialBakers is the answer to all of your data needs. It gathers all of your social media analytics in one place and presents it in a simple format that is easy to view and understand—no matter how much experience you have with social media.


When you’re looking at your website analytics, you may be wondering about the distinction between traffic and conversions. Why did some people land on your website and not inquire? LeadFeeder helps to fill in those gaps by providing insights about users’ activity on your website and, whenever possible, will gather their contact information.


Have you ever wanted to know what your competitors are charging for similar services to your own? That’s where Skuuudle comes in. Silly name aside, Skuuudle is a powerful data collection software that collects data about competitors’ pricing and provides insights that can influence your business model and help you remain competitive in the market.


2020 was a rough year for teambuilding, there’s no denying that. Many event professionals have had to downsize their teams to make up for lost revenue from the pandemic. In 2021, the hope is that the industry will recover and business will pick back up, putting some of us in a position to hire new employees to keep up with the rush. Goodhire streamlines the background check process, optimizing the vital but often-overlooked aspect of the hiring process. 

2020 was not an easy year for anyone, but with the help of technology, we can still put our best feet forward and position ourselves for a better, more profitable 2021. Here’s to a strong future for our resilient industry!  


Kevin Dennis

Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.