Introducing New Technology to Your Team

Peak efficiency, profitability, collaboration, and communication. These desirable business attributes are within your reach. Revolutionize what you do and how you do it, while dramatically improving your client and personal satisfaction, by incorporating the latest technology into your event business.

Introducing technology requires careful implementation. Training and support are essential before, during, and after rollout. Making extra efforts during this period will help you avoid common pitfalls, and ensure the best possible outcomes for both your team, and your clients.

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The need for new tech

Technology streamlines important business processes, providing organization and increasing efficiency. Collaborative apps, tools, and software products keep entire teams on the same page and up-to-date on all tasks and details of an event. Communication is made more effective when participants can work together in an online environment. Technology bridges distance, saves time, increases productivity, and helps you project professionalism.

"Whatever you do, don’t rush. Provide all of the needed support as well as measures of accountability to demonstrate your commitment and high expectations."

Preparing your team for new technology

Even the most tech-savvy employee can be nervous about the introduction of new tools or software. Make your intentions clear. Explain how you expect your new technology to revolutionize your business. Give details and background information. Explain the proper functions and uses, and how it will integrate into your company’s routine.

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Customize training

There’s no one “right” way to conduct training for your staff. Determine how you all learn best. You could schedule a formal, on-site class. Virtual training is also highly effective and super-convenient. Or, you may have to differentiate your training program if you have a variety of aptitude or attitudes. One employee might need one-on-one handholding, while another might be an early-adopter and ready to demonstrate thorough understanding immediately.

Whatever you do, don’t rush. Provide all of the needed support as well as measures of accountability to demonstrate your commitment and high expectations. Make web or video instructions available so users can review or refer back to the necessary steps when they need support. Reward positive responses and obvious effort, and try to dig down to the roots of any apprehension or resistance you might receive. Emphasize hands-on practice and a supportive, cooperative environment.

Offer practical support

Remember that the little details count. Make login information, usernames, passwords, updates and access to supports like customer service hotlines or live chat available to your team.

Measure progress by tracking metrics, either via your new technology, or utilizing your own in-house system. Praise and reward your team when they demonstrate that they are trying to use new tools, even if early attempts are less than successful. Follow up with your team regularly to ensure the lines of communication are open should anyone struggle. It’s better to fix any difficulties now than allow it to compound over time.

New technology can be an exciting addition to any business. Plan a smooth rollout of your next new equipment or software, and the benefits can be yours!

Click here for information about Catersource and the Art of Catering Food 2019.

Sandy Hammer

CMO, AllSeated, New York City, NY

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.