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A Look at Very Peri: Industry pros react to Pantone’s 2022 Color of the Year

‘Tis the season for yuletide carols, ugly holiday sweaters, spiked eggnog, and eagerly anticipating Pantone’s Color of the Year announcement. When the much-awaited news breaks, it might feel like you’re bombarded by blog posts, news articles, and social media images that are hurriedly telling you how to use it in the following year.

In the events industry, the color is instantly added to mood boards, lookbooks, styled shoots, fashion runways, stationery suites, and any place that sports a splash of color.

Photo courtesy Amy Kolo

Well, the time has come and Pantone has made it official: Very Peri is the new black in 2022. 

As we come off the heels of 2021’s often-disputed dual Colors of the Year, Illuminating and Ultimate Grey, the general consensus on Very Peri is positive in the events industry. 

Very Peri (PANTONE 17-3938) is a soft and moody shade of bluish-purple (read: periwinkle) that evokes creativity and contemplativeness, which is seemingly a nod to our collective ability to leave behind the past few years and start 2022 with new ideas, energy, and opportunities.

Interestingly enough, this also marks the first time Pantone has created a brand new color for their Color of the Year series—perhaps another hint toward a fresh start.

Photo courtesy Flora Bloom Photography

It’s a nice sentiment, but how does it fit into event design? While the current wedding boom means most of 2022’s events have designs set in place, expect to start seeing more of Very Peri in the latter half of the year and into 2023 as it’s embraced by couples currently in the early stages of their planning journey.

Head on over to Special Events to see how industry professionals see Very Peri playing out in the next several years. 


Meghan Ely

President, OFD Consulting, Richmond, VA

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast. 

Photo: Melody Smith Portraits