Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Lisa Richards

President / Owner - H Events, San Diego, CA


Lisa Richards is president and owner of H Events of San Diego CA, one of the most unique and successful independent caterers in the US. H is a model for diverse catering companies nationwide, with five distinct brands serving varying niches in the San Diego market. Selling into these diverse markets has been neither simple nor easy, yet the company has a superlative track record. Lisa’s astuteness, skill, and understanding of the sales challenge that caterers face is now available to clients of Catersource Consulting.

As a highly successful owner, and now as a consultant, Lisa is passionate about inspiring caterers and catering salespeople. She helps all types of caterers to create and embrace carefully calculated sales plans to establish their own place in the market and keep it forever.

Lisa helps caterers with a winning formula for thoughtful hiring and the building of a successful sales force.  Her design for goal setting, goal measuring and reporting systems is an industry treasure. Lisa’s sales pipeline and client relationship management systems have proven to develop life-long customers and volumes of referrals. From small boutique caterers to high volume contract foodservice companies, Lisa works with all varieties and sizes of catering companies. Lisa helps caterers to create and manage their sales department, sales plan and implementation; creating sales accountability with a focus on sensible, controlled growth. By designing a company specific sales plan that ties to a marketing strategy, she helps caterers on their journey to a comfortable and profitable market position, building a foundation for success, security and expansion.

For information regarding Lisa Richards' consulting services, please email Carl Sacks. [email protected]