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How to Transition Your Brand Into the Luxury Market

There are a number of signs that it’s time to grow your business. You may feel like your work no longer challenges you. Or perhaps you’ve gained the experience to raise your rates beyond your current clients’ price points. If you’re starting to look outside your existing market, you might see a lot of potential for growth within luxury events. 

But what does it take to appeal to the high-end clients who are ready to spend six and seven figures on their milestone celebrations? A lofty price tag comes with lofty expectations, so it’s not as simple as entering the luxury market and replicating your current approach.

To prepare your brand for a new start in the luxury market, Meghan Ely shares what fellow industry pros have learned when making the transition in their own businesses.

  1. Do your homework
  2. Update your marketing
  3. Cultivate a high-end network
  4. Elevate your processes

Check out the full article at Special Events.

Want to learn more about the luxury market? Check out this article from the summer issue of Catersource magazine, and check out Special Events' piece on Debunking the Myth Behind Pinterest & Luxury


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