Owning or working at an event venue means you understand the importance of having a good marketing strategy and plan in place. Every area is different, and what works for some venues may not work for others. However, there are some basic guidelines you can follow to set yourself up for success.
Word of mouth
For many, word of mouth is one of the top ways venues market to couples. By approaching every event like it’s ‘advertainment’ for the guests in attendance, you’re ensuring that you’ve made a good impression, and when the time comes for them to book an event space, you’re the first one on the list. That means having your space clean, your staff on their A-game, and creating an unforgettable atmosphere.
This also pertains to virtual word of mouth, meaning sites like The Knot and WeddingWire. Engaged couples take the rates and reviews of those that came before them very seriously. Be sure you are encouraging couples to post after the wedding is over to help build up your portfolio and ratings.
In the internet age, everyone is using social media, and marketing is no different. For us, Instagram and Pinterest have been particularly successful. Because these channels are so image driven, we’re able to let our venue speak for itself. Always be sure that you are updating with new photos and videos that potential clients want to see, and can see themselves in. Feature recent weddings, give behind the scenes tours, whatever is going to be the best fit for your brand and is going to appeal to the couples you want to be booking.
Photo courtesy Jenny DeMarco Photography
Avoid these mistakes
One of the biggest mistakes businesses make is not researching enough before putting a plan together. You want to make sure that you’re marketing to the right people, because not every couple is the right one for your space. For example, if your ideal client is a luxury couple, it doesn’t make sense to focus any energy on DIY or budget conscious outlets.
Always remember to keep your ideal client in mind when putting your marketing ideas together. The last thing you want is to waste time attracting couples that aren’t the right fit.