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Marketing Strategies for Exhibitor Success

As you head into show season, it’s time to take stock of your marketing strategies for the events on your schedule. If you’re reading this and don’t have any strategy in place - for goodness sake, start planning today!
 

As any veteran exhibitor will tell you, unless you’re selling the fountain of youth - success at an event isn’t just about having a plan and goals. Success stems from the time you invest into your plan and the ability to measure it’s success. It seems there is a vast array of content and “helpful tips” relating to tradeshow success, but we’ve gathered four resources to get your thoughts in order whether you’re putting the final touches on your strategy or just starting out on a plan:

Catersource offers several built-in and add-on opportunities for you to make the most out of your participation at CS2017…

Invite-A-Customer Program
Through our official vendor, Exhibitor Invites booked exhibitors have free access to an email marketing tool that can be used to promote their latest products and services and Invite customers and prospects to attend the 2017 tradeshow for free! Click here to access Exhibitor Invites online.

Exhibitor Press Release
For companies who are announcing a new product leading up to or at CS2017, our PR team can help increase exposure through a press release detailing exhibitor news. It will be broadcast over PR Newswire one week prior to CS2017 for maximum impact. See last year’s press release as an example.

Catering Industry Outlook
With 25 years serving the catering and events industries, we at Catersource like to think we know a thing or two about our audience. As a vendor targeting the catering and events industries, look to Catersource for industry insights as you plan your involvement in the show. Our Industry Outlook offers high level information, but you can always contact us as you plan your company’s marketing approach with this niche buyer.

Email and Print Marketing
Catersource is trusted source of information and the largest advertising marketplace for products and services specifically for the catering and events industries. Advertising through a Catersource media channels gives your brand the opportunity to gain direct exposure to your target buyers with meaningful impact. Learn more about our wide variety of media offerings to help elevate your company’s presence at CS2017.  

Catersource

Catersource includes an annual conference, tradeshow and magazine, online presence, e-newsletters, the Art of Catering Food conference, and Leading Caterers of America Executive Summit. Click here for conference information. Click here to sign up for any of our free e-news products or the quarterly issue of Catersource magazine.