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Build Your Personal Brand on LinkedIn

Looking to launch your speaking career? Expanding into consulting? Want to pivot from catering sales into food photography? Building a personal brand is the key to opening new doors. But where do you start?

Successfully optimize your profile:

1. Add a headline. Don't overthink it. This is meant to be a quick invitation as to why people should click on your profile. 

2. Update your summary. LinkedIn is a powerful tool but to take full advantage you need to be searchable—and that comes from content and keywords that others are looking for. Plus, more context enables new connections and allows you to showcase your work.  

3. Use your cover image real estate wisely. You can use this space to showcase your personality and professional focus. Canva is a free and easy tool for creating custom cover images. 

4. Ensure your profile pic is set to public. This can easily be changed under LinkedIn's Privacy & Settings so that search engines and people not in your network can easily find you.

5. Publish content. Because LinkedIn supports a mobile experience, organic posts are more algorithm-friendly than outside article links (LinkedIn wants you to stay on its platform). Also, spacing between content is more SEO (Search Engine Optimization) friendly, so keep that in mind. 

Build an audience:

1. Grow your followers through strategic searches. Have you located coworkers, clients, partners, prospects, and subject matter experts in your industry? Have you searched by hashtags, content, and companies? Diligently build your audience through outreach and personalized messages.  

2. Social media should mirror a conversation. Don’t just push information out. Teeing up topics and sharing them is not enough. You need to jump into conversations and provide value. Search by keyword and topic and add your feedback in the comments. Providing value is the best way to drive awareness of your personal brand. Plus, the beauty of social media is the transparent and level set nature of it. There’s no gate keeper; you can immediately become a fixture in important conversations among media, prospects, event organizers, and brands.

3. Give recommendations and endorse colleagues as a way to build reciprocity.

Get attention:

1. Now that you’ve created a profile and built an audience, deploy a content strategy that works for you. Do you like writing? Prefer video? Be authentic with your voice.

2. Share your content and updates consistently and respond to all comments. LinkedIn weights comments even higher than likes. The more engagement per post, the more your content will be served up in people’s feed.

3. Have fun! LinkedIn’s moment is now and it’s a a big runway for allowing you to connect, share, grow your side hustle, or expand your business. Dive in, start creating, and let’s connect!

Want to connect face-to-face? Registration for Catersource 2019 opens on September 12! Click here for the latest information!

Kathryn Frankson

Director of Event Marketing

Kathryn is the Director of Event Marketing for Catersource, The Special Event, The Leading Caterers of America and MUFSO. As a quota carrying sales rep for 48 straight quarters, Kathryn pivoted to marketing after planning her wedding and seeing first-hand the gap between how companies sell and buyers buy. A believer that 2019 communication means knowing how to get the markets attention through thumb stopping content, audience development and storytelling, she executes best in class event strategies while building a culture of collaboration and positivity. 

She’s a FOMO sufferer who lives in Minneapolis, drinks more tea than she cares to admit and enjoys blogging with her schnauzer/Irish wolfhound, Lily, at her feet.