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What Will the New Normal Look Like for Caterers?

For more than 50 years, my family has had the pleasure of creating special events and cherished memories for so many of our region’s individuals, corporations and non-profits. Since my parents started Butler’s Pantry in 1966, so much has changed, but the one thing that remains true in our five plus decades of service is our focus on community. While many communities are bending during our recent crisis, I am confident that if we stand together, we will not break. United States history is filled with examples of bonding, sacrifice and ingenuity during times of turmoil. The current situation has provided challenges to overcome. However, I’m confident that those of us in the hospitality business will pause, pivot and find creative ways to continue giving our patrons ways to celebrate important milestones.

Whether dinner for two, cocktails with friends or galas for hundreds, our industry is filled with people pleasers. I am proud to say that your favorite waiter, neighborhood bartender, culinary guru or catering manager is always looking for ways to make your experience extra special. We all worry about you and are committed to making sure every interaction—now and in the future—is safe, healthy and special.  

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Like all small businesses, the hospitality industry is suffering. While we love what we do and are extraordinarily good at serving our guests, it is time to revisit our approach. Our profession is huge — encompassing restaurants, hotels, event planners, caterers, convention centers, just to name a few. With our backs against the wall, it’s time to come out fighting. Not literally of course, but it is time to think critically, plan for changes and collaborate with others living our unique business models. Over the past month, I have been working alongside other caterers through the highly-regarded association, Leading Caterers of America, to address immediate opportunities but also to prepare for the changes expected in the future after we settle into a new ‘normal,’ inlcuding improvements to food safety, storage and transport. We must do our best to anticipate what our clients will be looking for in menu selections and offerings. How will food be displayed? Will buffets be taboo? Self-service will definitely be a thing of the past. We’re even thinking about the way we present our employee. I know our customers will want reassurance that our number one goal is their safety. And, along with the safety of our team members, it is!

Finally, I hope all restauranteurs, caterers, banquet centers, and hotels will take this time to reimagine their dining rooms and ballrooms. Open up your spaces. Set fewer tables. Take fewer reservations. Place more time and attention on additional service training. Give your customers the assurance you are remaining relevant in the new ‘normal.’ Welcome them back, not with open arms (we may still keep our distance for a while after all), but with creative promotions and exciting advancements in 2020 hospitality. 

It will be our pledge at Butler’s Pantry, to look for positive ways to improve, to collaborate with others in our industry, work together to rebuild our communities, and provide “Every Reason to Celebrate,” when the time is right.

Richard Nix Jr.

President, Butler's Pantry

A St. Louis native, graduate of DeSmet, before moving onto University of Missouri-Columbia, and now resident of Huntleigh Woods, Richard L. Nix, Jr. has strong roots in the St. Louis community.

Nix was not only raised in St. Louis, but raised in catering. His Father, Richard Nix, Sr., started the company in 1966, running the operation out of the present House of India location at I-170 and Delmar with his wife, Anita.

The second generation joined the family business in 1988 and Nix officially took over from his Father in 1992. He’s been growing the company ever since.

Over the years, under Nix’s leadership and progressive-thinking, Butler’s Pantry has evolved into more than a catering company – perhaps...