Idahoan Foods is pleased to announce and welcome Stephanie (Steph) Tripp as Director of Foodservice Marketing. Steph will report to Vice President of Foodservice Craig Gentry and will lead all foodservice marketing efforts, including a strategic focus on innovation and the digital engagement of operators.
Steph brings to Idahoan an impressive background in business and both customer and consumer marketing, including collaboration with and account management for some of the world’s most recognized QSRs and pizza chains.
Steph has significant experience creating and driving marketing activations with foodservice distribution, including noncommercial operators and regional chains as well as convenience stores. In addition, she has a proven track record of success in building brands and driving growth through innovation.
“The pace of change in foodservice is creating opportunities in the way we innovate, the methods in which we communicate and even how our products reach customers. Steph’s breadth of experience and particularly her strengths in digital and brand innovation are a great strategic fit for Idahoan,” said Gentry. “We could not be more thrilled to welcome her in this leadership role!”
Most recently, she held a position on the leadership team for a digital marketing agency serving e-commerce clients. Steph’s strengths in digital and social engagement, including e-commerce, will give Idahoan a critical advantage in meeting the evolving needs of its key customers.
“I love leveraging marketing to solve problems for customers,” said Tripp. “I am excited to be joining a team of collaborative and talented foodservice professionals who are passionate about our work and customers.”
About Idahoan Foods, LLC
For 60 years, the name Idahoan has stood for the highest-quality potatoes in the world. Of course, it isn’t just our potatoes that are Idahoan. Back in 1960, a group of Eastern Idaho’s potato growers and local businessmen joined forces to share their potatoes with the world. Our products are renowned for their perfect flavor and texture by foodservice operators and their customers alike. At Idahoan, our potatoes are the best because potatoes are all we do. We control every aspect of our production process – something most competitors can’t say. Our potatoes are custom-grown for our recipes – and we’ve used our 60 years of experience to develop proprietary cooking techniques that deliver superior flavor and texture in every serving.