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A New Twist on In-Person Events

Hosting in-person events is what drives Seth Dolan and Eric Faamausili of
Los Angeles’ Gladiator Productions ( Given that California is still not allowing any type of gathering, no matter the size, the pair find it has been disheartening. 

“We really love IRL (In Real Life) events, so not having events has made us anxious,” Dolan said, “which is why we decided to find ways to bring people together by stepping outside the box.” 

In January, Gladiator Productions helped produce an interactive and in-person event for the launch of Ole Henriksen’s new Lemonade Smoothing Scrub that transformed a vintage ice cream truck into a mobile event destination experience. “It was a refreshing start to the new year,” Faamausili said. 

“We made it an event, but it wasn’t an event,” Dolan joked. 

Check out Special Events for the full article, including details on the delicious themed treats that were served up. 

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