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Business blowout

A 25-year anniversary party for Above All Catering

Celebrating the milestone of a 25-year anniversary is a big deal, and an opportunity to show how a company has impacted others throughout the years. It’s also a grand opportunity to market how it can continue to do so in the next 25. Time for a big blow out of a party!

“We wanted to utilize both indoor and outdoor spaces to host over 500 people: past clients, event industry professionals, event vendors, food influencers, and of course, family and friends,” said Kendall Senko, Above All Catering’s director of marketing.

With Coachella and other music festivals prevalent in the area, the company decided to play off that theme, collaborate with other southern California companies, and create Instagram-worthy moments around every corner. “From festival-inspired food to larger-than-life gummy bears, we created a host of unique spaces. We decided the outside area would have colorful elements paired with a rustic decor and the inside would focus on more bohemian elements,” said Senko.

Because pictures are worth a thousand words, let’s take a look at this unique event via exquisite photos by Sarah Mack Photography.

Outside the venue

Sun’s out, fun’s out with oyster shucking, colorful gummy bears of gargantuan proportions, great cocktails, and a host of DJs.

The oyster shucking bar provided a “fancier” version of the snacks normally provided at Coachella

Above All’s own version of the iconic Coachella Ferris wheel

Riffing off the bohemian vibe of Coachella AAC’s friends at Allure Home & Event Staging created a whimsical area that included a teepee, dream catchers, and plush pillows. Other areas featured a fire pit with Adirondack chairs

Similar to Coachella, the company implemented an art installation with a butterfly chalk wall

Larger-than-life gummy bears in a variety of colors studded the outdoor event area

“The Above All” combined strawberry vodka and club soda with drunken gummy bears. For those opting for non-alcoholic, an adorable cold brew truck was on the scene

Registration is NOW OPEN for Catersource 2020, co-located with The Special Event! Click here for more information or to register!

Inside the venue

While the focus was squarely on food, whimsical seating and intriguing focal points captured attention.

A life-sized tree was the centerpiece to the main food stations, which included ceviche (sweet shrimp with pico de gallo; Mahi Mahi with cucumber; and mango-avocado with cilantro and lime); flatbread (street corn and Spanish chorizo flatbreads); and a fried chicken po’boy station with barbecued potato chips and watermelon shooters with brandied cherries and muddled mint.

A close up of the ceviche station

A cascade of pastel toned balloons, tumbling like grapes on the vine, filled space behind the bar area

Hot air balloon-style seating became a camera-worthy focal point

A beautiful charcuterie table was suspended from the ceiling

One of the many beautiful seating options embodying the Bohemian lifestyle

Registration is NOW OPEN for Catersource 2020, co-located with The Special Event! Click here for more information or to register!

Event vendors

Blueprint Studios, www.blueprintstudiossocal.com; Fete the Venue, fetethevenue.com; Signature Party Rentals, www.signatureparty.com; Sunseri’s Bar & Beverage Catering, www.sunseris.com; Invisible Touch Events, www.invisibletouchevents.com; Carnival Services, www.carnivalservices.com; American Parking & Limousine Services, americanlimoinc.net; The Balloon Box, www.theballoonbox.org; Los Angeles Floral Couture, www.losangelesfloralcouture.com/; Olive Mint Shop, www.instagram.com/olivemintshop/; Henna Dil Se,  https://hennadilse.com/; Hello Penny Mobile Bar, www.hellopennybar.com; Creative Plant Rentals, www.creativeplantrentals.com/; Vanity Belle Beauty Bar, www.thevanitybelle.com; Allure Home & Event Staging, www.allurestaging.net; Sarah Mack Photo, www.sarahmackphoto.com; The Ice Cream Peddler,  www.weddingwire.com/biz/the-ice-cream-peddler/17ff229eb50e22fe.html; Porty the Foto Booth Bus, https://www.portythephotoboothbus.com/; Nopalito Graphics, www.instagram.com/nopalito_graphics; My Marquee SD, www.mymarqueesd.com/.

Kathleen Stoehr

Kathleen Stoehr is the Director of Community & Content Strategy for Catersource, which includes print and digital content, as well as live education at both Catersource, the Art of Catering Food, and Leading Caterers of America Executive Summit.