Build Relationships with High-Volume Buyers
Catersource attendees are a diverse set of buyers who have the ability to purchase in volume, especially multi-unit operators, distributors and contract dining facilities. Companies making large purchases at the show will anticipate pricing structures that offer savings, so get creative! The more they buy the more they save, and the more profit you make.
As a company who sells products to catering and event professionals, make sure you point out the benefits of your products/services as they relate to the purchaser. By doing so, it will help your customer sell to their client base.
In order to sell to catering and event professionals, you should think like one. They deal directly with their buyers on a person-to-person basis and like it when you do the same. When approaching a potential customer consider payments plans, complimentary shipping, product trainings, follow up calls and thank you, thank you, thank you.
CSES2015 was a huge success, and planning is already underway for the 2016 Catersource and Event Solutions Conference & Tradeshow. Don't miss the opportunity to showcase and sell your products and services on the Tradeshow floor. Make plans now to exhibit at the largest industry event of its kind and connect face-to-face with qualified buyers.
How did Catersource end up on SHARK TANK? Watch the full episode and see!
CONTACT US TODAY:
Director of Tradeshow Sales
Catersource Conference & Tradeshow
Senior Account Manager
Strategic Media Planning & Business Development
Catersource Magazine, Conference & Tradeshow