The busy season is underway, and we want nothing more to be completely booked with back-to-back events or reservations. For those catering, hospitality, and event planning companies that are fully reserved, there is a balance between spreading resources to keep the business name in the public eye while still ensuring the plethora of events on your calendar are being executed without failure.
Or is your company open for more business? Are you struggling to understand why your team is not maxed-out during the busiest time of the year?
To address both instances, Catersource 2019 will feature Ashley Oakes Scott, director of marketing for Artisan by Santa Barbara Catering and The Farm at South Mountain, presenting Is the Season Over? A Checklist & Guide to Catch Up on Your Marketing.
“Marketing should be a priority throughout the entire year and a part of an overall business plan, but sometimes these tactics are pushed aside when a company and its employees are stretched thin.”
Marketing maintenance during busy season: It pays off!
Maintaining your on-going marketing campaigns are crucial in the hospitality industry, says Oakes Scott, even during the busiest times of the year when you don’t think you are able to take on additional tasks. Creating an in-depth check list with vital marketing strategies that are needed to sustain a company during and after a busy season will not only help your business keep an ongoing presence, but will also lead to revenue growth. It is essential to identify which marketing tactics can be set on autopilot for your business, and how you can get your team ready for another successful season.
Even during a busy season, ongoing marketing campaigns need to wrap its arms around a business and its employees in order to flourish.
Marketing should be a priority throughout the entire year and a part of an overall business plan, but sometimes these tactics are pushed aside when a company and its employees are stretched thin. Oakes Scott will help session attendees prioritize the hospitality marketing tactics that will maximize efforts, while also identifying areas that may be missing from a marketing mix.
I’m ready to create a marketing plan, but where do I begin?
In the catering industry, juggling multiple hats and various clients can sometimes become overwhelming. During this session, Oakes Scott will cover the top 10 “low-hanging fruit” marketing items that caterers, restauranteurs, and event planners can implement without breaking the bank, all while still balancing valuable time and resources. This list is a start to help a company evaluate what it has done in the past for marketing, which tactics paid off, and how to optimize marketing strategy moving forward.
Santa Barbara Catering received a Catersource ACE award in 2018, an entry that was submitted during a busy season. There is still time to get your entry in for 2019! Click here for more information.
Each attendee will leave this session with a checklist guide to get ready for next busy season, including some of Oakes Scott’s top actionable marketing items. Some of these checklist items will include online directories and how to best utilize microsites, leveraging your photo and video arsenal from the previous season, how to organize your content to ensure your brand is being represented effectively, and how to look for and maximize your awards.