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CS Spotlight: Moving On After COVID-19

It's been a challenging year to say the least, but the light is at the end of the tunnel and Catersource + The Special Event is ready to give you the knowledge to come out on the other side. 

Many of this year's education sessions will look at how to move on after COVID-19 and the stresses of the past year, and be stronger and more successful than ever before.

Here's a list of can't miss sessions related to rebounding after the pandemic. 

Event Venue Strategies for Caterers in the Post COVID Era

Tuesday, July 20 at 9:30am - 10:30am

Presented by Carl Sacks, Executive Director, Leading Caterers of America

Tuesday, July 20 at9:30am - 10:30am

As the catering industry begins its recovery, event venues will likely be even more crucial to the success of both on and off premise caterers than before the pandemic. Certified Catering Consultants’ venue expert Carl Sacks will present an update on how the venues market has been changed by Covid, what the future is likely to bring, and how caterers can position themselves to benefit from venue relationships.

Specific issues to be discussed will include:

  • How the recovery will differentiate between social event venues and primarily corporate /gala event venues

  • Evaluating the supply and demand ratio for venues in your own market

  • Developing your own venue

  • What venue owners and operators are looking for in a catering partner

  • Establishing relationships with unconventional venues

  • Responding to RFP’s for venues



Tuesday, July 20 at 1:00pm - 2:00pm

Presented by Chef Winston Willams, Chef / Owner / President, Catering CC Inc

As caterers, we require social gatherings to be successful; however, the pandemic crushed our industry, leaving us to reinvent ourselves yet again. With a demand for private chef services and the desire to dine out again, the concept of providing an intimate personal dining experience sounded very exciting. Using the resources all caterers have access to, such as a tasting room, commercial kitchen, china, flatware, glassware, and refrigeration, a catered event can still occur on a smaller intimate scale. This unique concept came with many challenges. Public comprehension of this new venture was a challenge within itself as it required consumers to think outside the box and embrace a non-traditional dining experience. This niche allowed relationships with vendors to be maintained and kept staff employed. As service professionals, our love of food and service will enable us to challenge ourselves by reinventing and celebrating a new dining experience.


The Game Changed: Selling Events Post COVID

Wednesday, July 21 at 2:30pm - 3:30pm

Presented by Meryl Snow, Consultant, SnowStorm Solutions/Certified Catering Consultants

The pandemic has amplified challenges, exposing weaknesses in our existing sales models. Selling will no longer be about touting accolades and awards. What does this mean for the future of selling?

We need to reGroup. reFocus, reBuild.

You will learn:

  • The game changed - 6 sales techniques to embrace the new process
  • When headcounts drop…How to recoup lost revenue
  • What to do now to keep your sales team productive and reach sales goals


Executive's Look: Swinging Through COVID and Coming Out The Winner

Wednesday, July 21 at 4:00pm - 5:00pm

Presented by Michael Bonura, Principal, Bonura Hospitality Group

In a time of financial and contractual uncertainly, Michael navigated his team of over 1200 employees and 8 venues and restaurants through the COVID-19 pandemic using a combination of short term strategies, long term fiscal planning, catering community partnerships, and the perseverance to keep his family-owned and operated hospitality brand untarnished.


The Look Ahead: F+B Trends in the Post-Pandemic World

Tuesday, July 20 at 11:00am - 12:00pm

Presented by Stavros, Partner | Director of BizDev, M Culinary Concepts
Remember the good ol’ days when we got excited about things like new food & beverage trends? That was awesome. Well after waaay too long, it’s time to get excited again because LIVE EVENTS are coming back, baby! Join longtime catering pro and certifiable food freak Stavros for a look at the hotness and coolness coming our way in food, beverage, presentation and service. When the floodgates open – and they will! – you’ll be ready to surprise and delight your clients. It’s gonna be awesome again!


Three Positive Perspectives as We Come Out of the Pandemic

Tuesday, July 20 at 11:00am - 12:00pm

Presented by Russell Morin, CEO, Russell Morin Catering and Events; Thomas McDowell, CEO, Conneticutt Wedding Group; Robert Frungillo, CEO, Frungillo Caterers

The virus brought with some very difficult and challenging times for caterers. The three caterers doing the presentation will outline how each in their own way decided to make lemoncello with the lemons they were given. It is an outline of what positive energy and working on the business instead of in the business can do for the future of a company.


Staffing Strategies During Your Rebuild

Tuesday, July 20 at 8:00am - 9:00am

Presented by Warren Dietel, Owner & President, Puff 'n Stuff Catering; Bill Hansen, CEO, Bill Hansen Luxury Catering and Event Production; Sumir Meghani, CEO & Co-Founder, Instawork; Leslie LaSorsa, General Manager, Crave Catering

Hospitality businesses are rebuilding today, but are in wildly different stages given their region and types of services offered. In this session, you'll learn from long-time caterers on how they're rebuilding their offerings and staff in a way that aligns with the business. You'll also break into smaller groups to refine your own strategy and leave with a clearer plan of your own. Current speakers include: Bill Hansen (Panelist, CEO at Bill Hansen Luxury Catering and Event Production), Warren Dietel (Panelist, CEO at Puff 'n Stuff Catering), Leslie LaSorsa (Panelist, General Manager at Crave Catering), Sumir Meghani (Moderator, Co-Founder of Instawork)


Rebuilding a Sales Team, Strategies for Building Strong Teams in Times of Transition

Tuesday, July 20 at 9:30am - 10:30am

Presented by Margaret Brower, Director of Sales, Bonura Hospitality Group; Katie Gamble Fleury, Director of Sales, Ridgewells Catering; Heidi Brice, Corporate Sales Director, Puff n Stuff; Jennifer Perna, Owner and Founder, Fulton Market Consulting

What makes a strong team? Learn from three dynamic Directors of Sales, from three different markets and three different business models. Learn how each of them dealt with the challenge of rebuilding and restructuring their Sales Teams during Covid, and what lessons they learned. Learn how to motivate and lead your team through difficult times!


Rebound with Frank & Jen

Tuesday, July 20 at 11:00am - 12:00pm

Presented by Jennifer Perna, Owner and Founder, Fulton Market Consulting; and Francisco Christian, Managing Partner, Taylored Hospitality Solutions

Due to the slow-down in event sales and limited production at catering companies from the pandemic, it is imperative that organizational management leads an immediate resize and restructure for a healthy 2021. Frank and Jen will tackle this head on with their 25+ years of hands-on sales and operational management experience in the off-premise catering world.

You are down to your last day to save on your registration for Catersource + The Special Event. Early Bird registration will close tomorrow, so don’t get stuck paying full price and register today

Miami here we come! 


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