Justin Pasha is the owner and founder of cocktail catering company The Cup Bearer. With over 12 years in mixology, Pasha has worked at every level of the business, consulting with famed restaurateurs as well as working full time as a bartending instructor. The bartenders he has trained along with the recipes he’s written now populate the top bars and catering companies throughout the region.
Over the past 8 years he has been exploring the world of cocktail catering and has traveled the globe worshipping with the best cocktail caterers in the industry. Brining both local and international experience on the subject of cocktail catering and mixology.
You can see Pasha LIVE on stage during Catersource + The Special Event when he puts his cocktail prowess on full display during two must-attend sessions.
Shake Things Up
4:00 p.m Tuesday, May 3
Pasha, along with Jeffrey Selden, Managing Partner and cocktail creative behind Marcia Selden Catering’s Liquid Kitchen will help you to shake up your bar program.
- Learn how to incorporate flair bartending techniques into your current offerings
- Learn how to sell and upsell craft and specialty bars and bartending services that will have your clients craving for more!
- This dynamic duo will demo their top selling cocktails and provide takeaway recipes.
4:00 p.m. Wednesday, May 4
Over the past 20 years the world of bartending has changed drastically in almost every aspect, except one, Catering.
While cocktail catering has remained largely unmoved by the craft cocktail movement, we are finally seeing companies around the world produce amazing things that most bartenders would never have imagined possible from a mobile bar service. These companies show us that it is possible to provide truly unique experiences beyond linen covered folding tables and batched cocktails.
Although catering presents a promising alternative to opening a restaurant, executing a successful mobile bar service does not come without certain obstacles. As caterers, we face many unique challenges that a traditional brick and mortar bar does not. Absence of running water, time-restrictions, space and location variations, storage restrictions, and transient staff. While these are indeed severe challenges that have previously restricted us from providing the type of service our clients enjoy as guests at their favorite local bars, The Cup Bearer has identified various techniques and methods for navigating around these issues, turning these restrictions into a creative advantage.
California here we come!