AFR Event Furnishings will be the presenting sponsor for the popular Design Challenge on the ES Idea Factory Expo Show Floor. Having gained a popular following in past years, you’re not going to want to miss any of the excitement in 2013 as we pit Industry Icon, Lenny Talarico, CSEP against up and coming Rising Star, Jessica L. Zeidler for the ultimate design-off on March 12th.
Lenny is the Director of Events at MGM Resorts Events in Las Vegas and Jessica is the Design Operations Manager/Senior Sales Coordinator at A Joy Wallace Catering, Design & Special Events in Miami.
The challenge will kick off on Tuesday March 12 at 1:30pm. The designers will be presented with a variety of décor items and will attempt to out-shine each other in just 30 minutes.
You’ll see wild creativity and excitement as the competitors mix and match the provided items, devise unique uses for every day pieces and attempt to find the perfect details from others vendors on the show floor. There will be running, screaming, cheering and more.
Once the designs are complete, show floor visitors will have the chance to vote for the winner. Will the industry icon prevail with his use of skill and experience or will the rising star triumph by pulling out all the stops and creating something never before seen?
You are invited to come to the Event Solutions Lounge on the expo floor and review these stunning designs vote on Tuesday from 2:00pm – 6:00pm and on Wednesday from 11:00am – 2:00pm. The designers will be on hand to talk about what they created, answer questions and compete for your vote!
While you’re at the Lounge you’ll also meet some of our 2013 Spotlight Award finalists and winners and see samples of their work, have the opportunity to talk with members of the Event Solutions Advisory Board, and network with event pros from all over the world at the cash bar.
The ballots in the AFR Design Challenge will be tallied at 2:00pm on Wednesday and the winner will be announced at the Conference Closing Session on at 5:00pm at the Mirage Hotel.