Between the holiday season, New Year’s, and Valentine’s Day, it should come as no surprise that the beginning of the year is when newly engaged couples are starting to think about their wedding plans. As the initial thrill of saying “yes!” wears off, couples begin scouring Pinterest for inspiration and researching vendors who can help them bring their vision to life.
For wedding professionals, this means it’s time to hustle. You might have your marketing strategies in place already, but you need to also be mindful of your communication habits when responding to inquiries and navigating the sales process. Planning a wedding can feel overwhelming for couples and they need to know that they’re hiring people who will make life easier for them. Of course, any trouble in communicating with you can send a red flag to a potential client, prompting them to look elsewhere.
If it’s high time for a refresher, rest assured you’re not alone. The last year has given us plenty of downtime as we wait for the event industry to reopen, so there may be some cobwebs that need to be cleaned up before you’re back in the groove.
Head over to Special Events for an article from Kevin Dennis "Your Guide to Client Communication During Engagement Season" for his tips.