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Social blasts, part 2

Last week, I discussed ideas for a digital campaign via email or e-newsletter. But beyond the information you provide, there are some very crucial but basic elements that any online campaign should have, along with some tips and strategies. Here’s your checklists.

Basic email elements

• An attention grabbing subject line

• Your business name and logo

• Relevant content with attention to WIIFM (What’s In It For Me)

• Standard contact information including link to company website.

• Unsubscribe option (usually at the bottom)


E-newsletter content suggestions

• General company news

• Any promotions

• Customer/business spotlight

• Event planning tips/suggestions

• Employee spotlight (bio/likes/etc)

• Q&A

• Trivia


Tips & strategies

• Email open rates are higher in the evening and on weekends.

• Use colors and designs that reflect your business and will appeal to your audience.

• Do not send out text heavy emails. People will not read it.

• Create hyperlinks that drive email recipients to your website.

• Do keep your messages short and focused.

• Don’t sell. Instead provide helpful information (coupons/promotions are helpful).

• Conduct a Google image search of great email examples.

• Write and preschedule all of your monthly emails at one time. This will save a lot of time.


Good luck!


Michael Rosman has been in the catering and restaurant industry for over 30 years in the Boston area, where he built a $1.8 million per year corporate drop-off catering operation. He’s the founder of The Corporate Caterer, a resource membership website, lead generation and private coaching company. Whether you are just starting out, are a leader in your marketplace, or  somewhere in between, has an incredible wealth of insight and resources to help you begin or grow this division of your business. To learn more, visit the or call Michael directly at 781.641.3303.


Michael Rosman

Michael Rosman

Owner/Founder, The Corporate Caterer, Boston, MA

Michael Rosman has over three decades of experience in the catering and restaurant industry. His career began in the management-training program with Creative Gourmets in Boston, where he spent five years working in different corporate dining facilities and catering venues throughout the city. He then purchased an existing café in Boston’s financial district and eventually took ownership of a nearby pizzeria. During this time he began creating the infrastructure for a corporate drop-off catering operation and five years later, he sold his client list to the largest independent catering company in the city.

As Director of Corporate Catering with Via Lago Café and Catering in Lexington, MA, he built an almost two million...