Whether you’re considering a rebrand or you’re ready to acquire a new business, creating a consistent brand and making it your own can be a challenge.
When I acquired WeddingIQ, the brand was very feminine—which wasn’t going to fit in with my own personal branding. I wanted to give it a bit more of a masculine feel, so we got to work strategizing how we could rebrand it to be a better fit.
I’m obsessed with Apple products, as well as my large collection of funky socks (#theweddingsocks). I’ve made them part of my personal brand on social media, so I thought incorporating them into photos and transferring it over to WeddingIQ was a good fit and added a fun aspect to the design. In addition to more masculine, we wanted a modern feel that was tech-forward but still a little funky—much like how I would describe myself.
On that note, if you’re planning a rebrand or taking on a new company, it’s time to really look at what makes you happy and comfortable. How would you describe yourself? We worked with a PR firm to fine-tune the details of the rebrand, but it really comes down to being authentic and using your unique qualities to your advantage. Prospective clients are looking for genuineness, so it’s important to make sure that your brand is an accurate representation of your true self.
“Your brand needs to be universal, encompassing everything that you put out, and you always need to be thinking about it.”
Once you’ve determined the values and aesthetic of your new brand and are ready to put it into place, it’s essential for you to communicate the same look everywhere. Update your social media profile with the proper look and post only photos that fit into your brand. The same goes for your website and any marketing collaterals. Your brand needs to be universal, encompassing everything that you put out, and you always need to be thinking about it.
With your new branding all in place, you’re ready to promote the change! Share news about the transition on social media and in your company newsletter to keep your clients and industry peers in the loop. From there, it’s just about keeping up with the brand which, in this case, simply means just being yourself!
Kevin Dennis is the editor of WeddingIQ and owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and the immediate past national president for WIPA.