September 2007

Features

On the road with Kenny Chesney
Bob Schneeberger has a demanding and unusual job: catering the tour for country superstar Kenny Chesney. Catersource’s Nan Hildebrandt stepped backstage and into the kitchen to see how he does it.

Marketing in 2007
The internet has changed marketing techniques, but the principles are the same as they’ve always been.

After Katrina
Joel Dondis almost lost everything to Hurricane Katrina two years ago, but quick thinking—and a lot of hard work—gave him the chance to
stay in business and to help the city he loves.

Getting the most out of Catersource
Caterers offer their tips for making the annual catersource Conference & Tradeshow a real benefit to your staff and your operation.

Special Focus

2008 Catersource Conference & Tradeshow
Highlights of some of the education, special events and contests for the conference in 2008.

Tabletops
Ideas for showing off your catering, from linens to tableware to lighting to service items.

Entrees
Options for the center of the plate that drive the rest of your menus.

ICA ‘dish’ about catering
Lively topics from the International Caterers Association.

NACE pages
News and ideas from the National Association of Catering Executives.

Departments

Regions/West
Tuxedos and Tennis Shoes in Seattle offers a wide range of catering styles.

Regions/Canada
The BBQ Gourmet in Toronto brings catering to non-traditional settings, including construction sites.

Regions/Midwest
Catering at the Shooting Star Casino Hotel and Event Center in Mahnomen, MN, tries out its high-end options for players’ parties.

Regions/East
Concentrating on boutique venues, Longwood Events in Boston has created a successful niche for itself.

Regions/South
The King and Prince Beach & Golf Resort on St. Simons Island, GA, offers everything from beachfront cookouts to meals for true gastronomes.

Updates
The Hearty Boys, a new vodka and a fundraiser, and our mistake, corrected.

Beverages
Cucumber can be more than a garnish in alcoholic and non-alcoholic drinks.

Product spotlight
A flexible food-holding system, an innovative plate and flatware solution,
trendy footware and traditional Greek flavor for foodservice.

Selling
Understand the difference between marketing and selling, and learn how to integrate the two.

catersource voices

Business outlook
Answers to some basic questions about marketing catering.

Roman’s opinion
Dreams for the future motivate many caterers, but not every dream is worth following.

Publisher’s letter
Catersource Magazine’s success is based on its interaction with caterers.

Forum
Turning tasting into an event can reduce your frustration over preparing menu items one client at a time.

From the chef
Bring images of your food and drink alive to market your catering.

Event planning
Go “glocal”: use the internet to give yourself an image, but concentrate one-on-one efforts in your local market.