March 2005

Features

Wedding trends - 10
Clients want more class, more excitement, more quality—and all on a budget.

Ethnic weddings - 16
A unique Indian wedding illustrates how to do your homework for diverse clients.

Outdoor weddings - 22
Respect Mother Nature, and plan for her whims.

Museum catering - 28
Whether you’re in a small market or a large one, having a museum as one of your venues is great for business.

catersource 2005 - 44
Snapshots from the 13th annual conference and tradeshow.

Special Focus

ICA News - 34
The “dish” about catering.

Beverages - 53
Coffee and tea served up with panache.

Linens - 58
A return to elegance starts with new styles in linen.

Departments

Marketing - 32
Simply Smooth Events started its own limo service for clients.

Profile - 36
Catering was Lon Lane’s hobby; now it’s a successful business.

Smaller markets - 40
It’s a family affair for LaRoy’s.

From the chef - 42
Think about turning your chef into a “celebrity.”

Selling - 48
Closing the sale should flow seamlessly from your talk with the client.

Technology - 56
How to keep your website in your customers’ minds.

catersource voices

Letter from the publisher - 4
We love weddings!

Business outlook - 46
Are you getting your share of catering revenue?

Shelley’s Biz Buzz - 51
A fancy cocktail menu, brother chefs and more happenings.

Roman’s opinion - 64
A psychologist can help you choose new employees who fit in your organization.