Catersource
Agenda
Workshops will run from 9:00am to 4:00pm. Mike Roman and Carl Sacks will present a full, fast-paced day of ideas and strategies that are guaranteed to positively affect your business!
8:30am - 9:00am
Sign-in, materials pick-up and meet Mike and Carl
9:00am - 10:30am
Immediate Steps to Take to Retain & Find New Clients During This Difficult Economy
Identify the Good and Bad Growth Opportunities Available During Recession
Creating New Product Lines That Will Sell Well with Cost Conscious Buyers
Proper Food and Labor Costs Along with Realistic Profit Margins
Inexpensive Tools for Improving Profitability
10:30am - 10:45am
Refreshment and networking break
10:45am - 11:45am
Sales Tactics That Will Overcome Price Haggling
Scripts That Will Close the Sale and Get the Deposit Check
Ways to Establish “Value” to Shoppers
How the Top Caterers Nationwide are Structuring Their Businesses
New Pricing Strategies to Deal with Competitors Who are Slashing Prices
11:45am - 1:00pm
Lunch break
1:00pm - 2:30pm
Ways the Culinary Team can Contribute to Profitability
The Best Marketing Promotions For Right Now
How Contract Venues Choose Caterers For Exclusive or Short-list Relationships
New Policies and Guidelines That All Staff Must Quickly Embrace
Secrets for Getting Corporate Holiday Business
2:30pm - 2:45pm
Refreshment and networking break
2:45pm - 4:00pm
The Relationship Between Market Position, Market Share and Pricing
New Policies or Dealing with Cancellations
Ways to Successfully Handle Incoming Email Requests
The Five Secrets of Highly Profitable Caterers
Six Sales Scripts That Will Separate Your Company from the Competition
The Outlook for the Coming Year
4:15pm - 5:15pm
Owners and highly placed managers attending may also stay for the Special Owner’s Q&A where Mike and Carl will answer any special questions not suitable for the main workshop.
