2014 ACE Award Winner: Exclamations Catering

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April 17, 2014

Get to know Exclamations Catering, winner of the 2014 ACE Award in the East, Under $2 Million category.

What's the driving force behind Exclamations Catering & Event Specialist? "The desire to be different," say owners Anna and Ed Currie. "Food and drink with uncommon flair and style are trademarks for our company."

As part of their mission toward innovation, the Greensboro, NC-based team continually seeks fresh new ways to present food. This includes the customization of menus and decor for the majority of corporate and social events.

From the outset, the owners decided that they would cater "quality events" over "quantity events." This goal has served the company well, with the majority of clients coming from referrals. The company has also garnered many awards in a relatively short time, from the March of Dimes, the Greensboro Merchant's Association, the Greensboro Chamber of Commerce, and of course, from Catersource.

Faced with a challenging economy, the company has responded with smart strategies including: training sales staff to combine orders, selling items that are already in house, introducing a point system for frequent buyers, and more. The owners are also "full-time working managers" who make an appearance at every event they book.

“Catering and events are our passion. We make every decision very deliberately so we don’t take the wrong steps. This is permanent for us. This is our future.”

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