VerTerra

TODAY Show Style Editor, Bobbie Thomas, Names VerTerra Buzz-worthy Product of 2010

Long Island City, N.Y., Jan. 13, 2010 –  MSNBC TODAY Show Style editor, Bobbie Thomas, announced Tuesday their buzz-worthy trends of 2010, including VerTerra: Dinnerware From Fallen Leaves, a new class of sustainable, compostable dinnerware.

“I love these eco-chic plates made of fallen leaves…very cool!” gushes Thomas, live on MSNBC’s TODAY Show. 

It all starts on farms of palm trees grown for food and medicinal purposes.  The leaves shed year-round and are one of the Earth's largest natural waste products.  Seen as a hindrance to the nourishment of their trees, the farmers remove the leaves, pour gasoline on them and burn them.  That's where VerTerra comes in.  The fallen leaves are collected, cleaned and pressed into a beautiful renewable plate, bowl or tray.

“They’re completely biodegradable and chemical-free. As if that weren’t enough, they’re reusable, microwavable and happen to be beautiful!”  (Thomas, today.msnbc.msn.com).
You can purchase VerTerra in Whole Foods around the country, online stores like JoanneHudson.com, or in bulk through the VerTerra.com website. 

VerTerra was founded on the belief it's possible to combine high design with the highest standards of environmental responsibility. Striving to live up to its name, from the Latin root Veritas terra, meaning “true to the earth,” VerTerra offers a sustainable line of plates, bowls, and serving dishes.  Today, VerTerra supplies dinnerware globally to caterers, event planners, restaurants, natural food stores, major grocers and individuals.  For more information visit www.verterra.com. 

FOR MORE INFORMATION CONTACT:
Christianna Kopetka, VerTerra, Ltd. – 718.383.3333 / email: Christianna@verterra.com