Susan Southerland

Secret Strategy: Personality Marketing to Today's Bride

After planning thousands of weddings across the globe, National Wedding Expert, Susan Southerland, is excited to share her groundbreaking concept, The Susan Southerland Secret with both brides and vendors!

The Susan Southerland Secret is designed to help brides identify their strengths and weaknesses in planning their wedding and provide them specifically geared tools to make their experience fun and less stressful.  In addition, The Susan Southerland Secret educates wedding vendors on these bridal personality findings and how to effectively market and sell to each of them.

Throughout her years in working with a variety of different brides, Susan has identified two major elements in planning a wedding - the business side and the art side.

Wedding Planning Elements
Business: The business side of planning a wedding consists of the behind the scenes aspects that include paperwork such as budgets, contracts, agendas, and timelines.  A bride who is organized, efficient, and analytical tends to enjoy this side of planning her wedding.

Art: Contrary to the business side, the art elements included in planning a wedding revolve around the look and feel of the day with elements such as colors, flowers, linens, etc.  A bride whose passion lies in creativity and uniqueness typically flourishes in this element of planning her wedding.

Wedding Planning Personalities: Each bride has different strengths and weaknesses in these two areas in which Susan has identified four distinct planning personalities: Savvy, Visionary, Functional, Bewildered.

Depending on a bride's knowledge and passion for either the business and/or art side, Susan Southerland's "Secrets" assist her by providing the best advice and products for her weaknesses and sharing additional inspiration for her strengths. As well, vendors who can identify and customized their marketing and sales strategy to each of these personalities can set themselves apart from competitors and offer a personalized experience for each bride.

Because Susan's "Secrets" take a more customized approach to "everyday brides", this makes a bride's and wedding vendor's planning experience
1) more fun and 2) easy!

Company Name: Just Marry

City/State: Orlando, Florida, Jacksonville, Florida and Savannah, Georgia

Owner: Susan Southerland

Type of Company: Wedding planning

Years in Business:  17

Staff: Karen Gingerich (Executive Assistant), Faye Novick (Wedding and Event Planner), & Terri Oster (Vice President/Corporate Counsel)

Website: www.justmarry.com

Company Description: Planning weddings since 1992, we understand the pressures and stresses of planning a wedding, while taking into consideration each bride and groom’s individual planning preferences.  Each couple is uniquely different and so are their planning needs.  With Just Marry! you are able to customize the planning of your wedding to fit your lifestyle and your needs.

With offices in Orlando, Jacksonville, and Savannah, we are the Southeast’s premier wedding planning company.  For destination couples or those residing outside of our local areas, we also offer a variety of online services as well as travel options to your wedding destination.  Our goal is to provide you with first class service that is customized to fit your needs, all the while, having fun and creating planning memories to be cherished!

Our mission is to create the ultimate experience for life’s greatest celebration. Whether you prefer to plan most of your wedding and are looking for guidance, or, if your planning only consists of browsing through bridal magazines and are in need of full planning services, our team is here to make your wedding an experience you will remember forever.