New From Mike Roman

For the past 18 years, president Mike Roman has been bringing his informative, fun and highly insightful teachings to the Catersource audience. Each year he tailors his proven sales and marketing techniques to address the current issues facing caterers. 2010 is no different as Mike brings an all-new set of inspiring and educational topics to the Catersource Conference & Tradeshow.

SUNDAY
4:00pm
#013 The Roman Report
Learn what the immediate future holds for all types and size of catering businesses. Mike will offer information that will help you better understand the changing catering marketplace. He will cover what winning caterers are doing today with respect to managing, staffing, pricing, selling, purchasing, operations and culinary focus.

MONDAY
10:45am
#107 The Science and Art of Selling
Teaching selling techniques is what Mike does best! During this class, he will present proven concepts that will help new salespeople gain confidence and improve their performance. Experienced sales people will leave this session with a completely new set of selling tools that will increase their closing average. You will learn what to do and, more importantly, what not to do in the pursuit of a profitable sale.

Noon
Ask the Experts Lunch
Get your lunch ticket for a chance to sit with a full range of catering industry experts including Mike Roman!

4:30pm
#123 Self-Service Corporate & Social Catering In 2010
Mike will teach about the do's and don'ts of self-service drop-off food orders to corporate and social customers in the current unique economy. In preparation for this session, Mike interviewed many caterers to gather one of the most amazing lists of marketing, pricing, production, presentation and delivery tips ever created. You will learn the latest and greatest concepts to increase or start a self-service business!

TUESDAY
7:30am
#202 Using Value To Create Sales
Value is only perceived as value if the shopper/buyer sees it as value to themselves. Mike will teach what catering companies must do to create and then present value to clients. This seminar will offer in-the-trenches tactics and scripts that will give a huge boost to your sales.

WEDNESDAY
8:00am
#302 What Every Owner/Manager Must Know!
This session will encompass highlights from Mike's newest book Catering Tactics, Strategies & Solutions. His observations, ideas and action plans from his thirty-five years of catering, consulting and evaluating catering businesses have helped him to create a simple list of concepts that must be followed to achieve maximum profitability and quality of life while running a catering business.

2:00pm
Mike draws the winners of the BIG TICKET Raffle from the Catersource booth on the Tradeshow floor.

3:15pm
#307 The Business Side of BBQ & Picnics
Get Mike's advice and "how to" action plans on increasing sales and profitability in outdoor and indoor BBQ/Picnic events. Learn marketing, pricing, selling and performance tips that will give you an advantage over competitors. This information will appeal to both experienced caterers and those wishing to start a new division from their catering company or restaurant.

THURSDAY
8:30am / 10:00am
#402 and #406 Hands-On Sales Clinic
Oh, what fun! Mike is at his happiest when he is teaching salespeople how to make sales using his techniques of listening to the shopper, observing body language, expressing empathy, demonstrating passion and using scripts. In this two-part session, you will learn simple methods to control and guide the shopper, handle objections, and collect the deposit check. It's really very simple if you use Mike's proven selling system!

Click here for full sessions schedule including course descriptions and speaker information.

GET MORE MIKE:

Attendee Lounge
Whenever Mike has downtime in his schedule, he plans to be in the Attendee Lounge for a chance to mingle with you and answer any questions you want to ask!

Catersource booth on the Tradeshow floor
Mike will spend time in the Catersource booth on the Tradeshow on Wednesday and he will draw and announce the winners of the BIG TICKET Raffle at 2:00pm.